What’s the market? Who’s the market?
Market analysis evaluates development opportunities for near term investment decisions. Therefore, very effective for short-term decisions, recognizing supply and demand are constantly adjusting, new products enter the marketplace, financing and other conditions change. As a result, market analyses tend to have a limited shelf life.
In contrast, a market strategy examines an area’s short-term and long-term market probability, available tools through traditional investment and public-private partnering, all for the purpose of enhancing opportunity. The market study says this is what you can get and a market strategy says this is how to get what you want.